Maximum Sales
Tell Me More


We are a high-energy organization dedicated to maximizing sales through, service, communication, innovation, and integrity. Our goal is to develop a long-term partnership between retailers, manufacturers, and sales representatives with sales marketing & category management, hard work and persistence that delivers results.


Integrity is our most important asset. Retailers and manufacturers alike must believe in our market knowledge, product knowledge, and recommendations. Who you know can get you in the door. What you know will keep you there.

Sales and Marketing:

Our Sales team is comprised of over 20 hardworking, aggressive, personable and intelligent people who take pride in having a thorough understanding of your products and retailer needs. We have experience in a wide variety of categories and work with a select number of manufacturers. Our team works closely with each vendor or factory to assess their needs and create strategic plans to figure out exactly how we can work together to achieve goals and continue to grow business.

Merchandise Forecasting and Planning:

Our team collaborates on forecasting and planning your product to ensure the correct inventory is available and in stock at stores. We have worked with an outside resource to develop intricate tools to help us take a deep dive into sales and analyze these important details. These tools help visualize trends in the business categories so we can get production planned, booked, and shipped out complete and on time. Having this proactive approach leads to stocked shelves and sales success.

Product Management:

We optimize the potential of selling your product into retail by utilizing our skills and knowledge throughout the life cycle of the product. Our team of Project Managers are in control and take your product from start to finish to ensure execution is at its highest potential. We are experts and ensure all details of the product life cycle are buttoned up and taken care of for you.


Our Sales Coordinators partner with your team to take care of the front and back end logistics for your company. They work closely with the Sales, Marketing and Project Managers to get all the details accurate and properly set up, maintained, and submitted to the proper system. They are the keeper of orders and processing to ensure PO’s are received on time and shipped complete.


Maximum Sales is a successful and highly productive selling organization with over 40 years of sales experience servicing retailers in Minnesota, Wisconsin, North Dakota, and South Dakota. Home to Target, Best Buy, Kohl's and Menards, just to name a few.


In collaboration with our strategic vendor partners, we have received numerous “vendor of the year” awards from Target, Best Buy, Menards and others which are testament to the fact that retailers like us. We attribute it to the fact that we know how to build success through sales of your products. Couple that with our tough-minded midwestern work ethic, and high level of enthusiasm and professionalism, you'll find no one else better suited to maximize your sales, profits and success.

  • 1985

    The Beginning

    We began in Minnetonka, MN with Tony Chihak and Mike Jurewicz. These two formed the organization to grow year by year with vendors, retailers and personnel, to become an established rep group in Minnesota.

  • 1992

    Tim Hahn joins the business

    We were excited to welcome Tim Hahn into our company as an established executive. Tim was formerly with SmithKline Beechem and Norelco, he brought a wealth of knowledge and experience into our group.

  • 1994

    Then There Were Three

    Tony, Mike and Tim all became equal owners in 1994. Each had their own businesses and each was continuing to grow bigger and bigger. During this time we added additional employees and expanded space too.

  • 1997

    Maximum Sales!

    Tony and Tim buy out Mike and officially become business partners to form Maximum Sales. Tony and Tim have the perfect balance of Yin and Yang. They worked together to maximize their strengths and grow the team even bigger! They focused the company to be an expert in the Midwest, with a strong emphasis on Target, Menards, Kohls and other specialty stores.

  • 2006

    Bye, Bye Circle Drive

    Maximum Sales moved offices from Circle Drive, Minnetonka to Minneapolis. They opened an office on the skyway level in the Medical Arts building, a stone’s throw from Target Headquarters.

  • 2010

    Growth Continues

    Maximum Sales continues to grow and we add a sample room to accommodate our expanding business.

  • 2011

    Menards Importance Grows

    To capitalize on our growing relationship with Menards, a new office and warehouse are opened in Eau Claire, Wisconsin, where Menards is headquartered.

  • 2014

    Maximum Sales – Onward and Upward!

    As the business continued to evolve so did Maximum Sales. Additional office space was a necessity to support sales growth, system enhancements as well as a growing team!

  • Today

    Our team of over 20 team members working with our many vendors which forms Maximum Sales.

  • Future

    For a successful future, we have a strategic leadership team overseeing our vision to drive sales, enhance businesses and grow our team to be the best rep group in Minneapolis, not the biggest.

  • Be Part
    Of Our

Our Amazing Team

Our team is filled with experts that have the experience and connections to form lasting relationships between retailers and manufacturers.

Tony Chihak


Tony has over 30 years' experience as a Manufacturer's Rep. Over the years, he has been recognized for his accomplishments with numerous "Vendor of the Year" awards from Target. As he often says, "We do not want to be the biggest Rep Company out there - just the best." To that end, Tony and the entire Maximum Sales organization is committed to conducting business with nothing less than the highest levels of integrity and professionalism.Tony enjoys spending time with family and friends at his Wisconsin cabin, pheasant hunting in North Dakota and motorcycling around the country. Read More. »

Bernice Anderson

Sales Coordinator

With 17 years and counting at Maximum Sales, Bernice has gained a volume of knowledge at the company. As a Sales Coordinator, Bernice helps with item maintenance, tracking purchase orders, maintaining databases and providing information to our retailers and manufacturers. When not at work, Bernice can be found camping at the beach or in the desert with family and friends as she enjoys the outdoors and company. Bernice works closely with Tony Chihak, Steve Burkett, Ben Hahn, Becky Luxford and Nic Vanyo. Read More... »

Chani Anderson

Sales Coordinator

As a Sales Coordinator, Chani helps with item maintenance, tracking purchase orders, maintaining databases, and providing much needed information for our retailers and manufacturers. Chani is an avid outdoorswoman in which she enjoys fishing, hunting, hiking and camping throughout the year. Along with loving the outdoors, Chani enjoys playing video games and is a huge fan of anything sci-fi or fantasy. Chani works closely with Becky Luxford, Ben Hahn, Mark Tucker and Tony Chihak. Read More... »

Niki Bahl

Project Manager

Niki is a Project Manager that brings several years of experience to our group along with a fun, get it done, attitude. Looking at the numbers, understanding trends and forecasting are a few of her weekly tasks.  She graduated from the University of Minnesota with a degree in Kinesiology, and was a part of the National Championship Dance Team. When Niki is not at the office she is enjoying time with her family and cheering on the Minnesota Golden Gophers! Read More... »

Heather Brockel

Sales Coordinator/Project Manager

Heather operates the Maximum Sales Eau Claire Office and works primarily with our vendors doing business at Menards.  She facilitates the entire review process from start to finish- from set up to making sure our vendors get paid!  She brings 8 years’ experience in sales support and a degree in Business Administration to the team.  When she's not in the office, she’s in her basement playing her 1978 Rickenbacker bass guitar with her band, Haggstone, or out on the flat-track as her alter-ego Heathen Lizzy, a skating referee for her local roller derby league. Heather works closely with Mike Griffore and Mark Tucker. Read More... »

Steve Burkett

Director of Sales

Steve graduated from the University of St. Thomas with a double major in Entrepreneurship and Business Communications with the goal of becoming a sales rep like his father, grandfather, and great grandfather, I guess you could say it is in his blood. While at St. Thomas, Steve did some interning with Maximum Sales and after graduation went to work for an office supply company as a Business Development Manager. Steve joined Maximum Sales in 2010 and brings his energy, focus and determination to drive sales. Outside of work, Steve enjoys spending time outdoors with his wife, dog, friends and family, while also attempting to win his fantasy football league. Accounts: Target & Supervalu Read More... »

Laura Christianson

Chief Finacial Officer

As CFO, Laura has over 25 years of experience working with sales representatives and numbers, with 20 of those years here at Maximum Sales.  She is responsible for all financial reporting, including but not limited to accounts payable, accounts receivable, budgeting, payroll, 401k, and commissions.  In addition to meeting the financial goals of Maximum Sales, she also works with Tony regarding human resources, information technology, and day to day business operations.  When she's not working, she likes to put the computer away to enjoy family and nature, making and preserving memories. Read More... »

Bart Coplen

Inventory Manager

Bart is our Shipping and Receiving Manager at Maximum Sales. He attended Hennepin Tech College and received a degree in Business Management. Bart has over 25 years of experience in shipping/receiving and warehouse experience and is a huge asset to our team! When not at work Bart spends his free time with his kids and taking his 13 grandkids on various family outings! Read More... »

Cindy Dunsmore

Sales Coordinator

Cindy came to Maximum Sales in October of 1999. As a long time Sales Coordinator, Cindy helps with item maintenance, chargeback reversals, tracking purchase orders, maintaining databases, and providing much needed information for our retailers and manufacturers. When not at work, Cindy can be found swimming, walking, biking, fishing, enjoying the great outdoors and the many beauties of nature, along with spending time with her family. Cindy works closely with Niki Bahl, Nic Vanyo, Tony Chihak, Chris Jackson, and Mark Tucker. Read More... »

Mike Griffore

Director of Sales

Mike brings a ton of sales management experience and a slew of recognition and sales awards with him to Maximum Sales. Wherever he goes, increased sales seem to follow. With 25 years experience calling on Midwest based accounts Mike can surely get the job done. If one doubts Mike's exceptional powers of persuasion, one need only consider his greatest sale of all: Convincing his wife who was raised in south Florida to move to what Mike calls, "The frozen tundra of Minnesota" and getting her to stay. 26 years later she still lives in Minnesota." Accounts: Menards, Target, United Hardware, Northern Tool & Equipment Read More... »

Heather Heinen

Director of Sales

Since coming to Maximum Sales over twenty years ago, Heather's sales and customer service experience, not to mention her enthusiastic personality, has allowed her to ride a wave of success winning a number Rep of the Year awards over the years. Speaking of waves, Heather's coolest trip ever was sailing the Greek Isles on a 59' sailboat with her father as the Captain and the rest of her family as crew. According to Heather, it was ""terrifying, amazing, extreme, fun and beautiful all at the same time.Accounts: Target, Bluestem Brands< Read More... »

Chris Jackson

Director of Sales

Chris (also known as CJ) comes to us from Target Corporation with 24+ years of experience in Merchandising and Sourcing. Chris has experience in Apparel, Domestics, Decorative Home, Stationery, and Shoes. Anyone that knows her would say she is a hard charging, dedicated sales driver that is great with people and collaborating with anyone! When Chris isn't working she can be found with her husband Rick at one of her kid's sporting events, spending time as a family or out with friends. She has three kids which takes her to hockey, football, and lacrosse games! Chris also loves to shop, travel, cook, and walk her two dogs, Andrew and Harriet Jackson. Read More... »

Marlene Johnson

Sales Coordinator/Project Manager

After years of retail sales and management, Marlene enjoys working with customers and suppliers in the retail industry. Her support consists of submitting and tracking orders, P.O.’s and forecasting. Having been in the customer’s shoes herself, she understands their needs and applies a sense of urgency and accountability. In her free time she enjoys creating, decorating, and family time at “the lake”. Marlene supports Todd Johnson. Read More... »

Todd Johnson

Director of Sales

Todd joined Maximum Sales 20 years ago coming from a retail background that included sourcing, design, manufacturing, buying and selling. Being a manufacturer’s rep working with companies that range from one-person start-ups to multi-billion dollar corporations has been the ideal career path as it allowed him to be involved at all different levels of the supply chain. Never a dull moment! “It has been a real blessing to have teamed up with Maximum Sales all these years and I enjoy working with Customers and vendors to evolve with the ever-changing retail landscape.” Free time finds Todd mostly outdoors in Northern Minnesota, reading and spending time with family. Accounts include Kohls, Shopko, Scheels, Mills Fleet Farm, and specialty stores. Read More... »

Kevin Norton

Project Manager

Kevin Norton graduated from the University of Wisconsin – Eau Claire with a bachelor’s degree in Marketing. Before joining Maximum Sales as a Project Manager, Kevin gained experience as a Marketing Analyst for Menards, Inc. In his free time, you’ll most likely find Kevin spending time with friends and family or catch him at the gym. One interesting thing about Kevin is his love for plant-based food, and his drive to explore new restaurants in the greater Twin Cities area. Read More... »

Al Phillips

Director of Sales

Al began his career as a Manufacturers Representative more than 25 years ago, calling on a wide range of accounts, and across many trade classifications. Al’s Account include: Blain Supply, Orscheln Atwood's Runnings, Bomgaars, Rural, King Big R, Mid-States Distributing, Lewis Drug, Evine Read More »

Jen Ruud

Sales Coordinator/Project Manager

Jen brings a history of customer service experience to Maximum Sales, where she analyzes each week's sales, instocks, and orders to ensure all our vendors are at their maximum sales potential. And always happy, of course. She also works to get new items set up and maintains current items to ensure ultimate sales exposure for each retailer. Among Jen's loves are spending time with her family, gardening and cooking. When she's not busy with her 3 kids and all their activities, Jen can be found spending her free time camping or at their family lake home. Jen works closely with Heather Heinen Read More... »

Becky Luxford

Project Manager

As a Project Manager, Becky works closely with retailers and manufacturers managing items, working on sales forecasts and analysis, and guiding as best she can. When she is not hard at work, Becky enjoys spending time with her family enjoying all that the Minneapolis area has to offer. Also, a self-proclaimed "geek", she enjoys all that is Sci-Fi, especially movies and books. Read More... »

Mark Tucker

Director of Sales

From managing two of the highest volume Kmart store locations in the region to being named National Account Manager for Lexmark International, Power Sentry, a division of Fiskars sBrands, and most recently Philips Consumer Electronics, Mark brings 25+ years of award winning retail merchandising, operations and account management experience to Maximum Sales. Mark has experience in many categories from electronics to pet to sporting goods. To say Mark comes from the school of hard knocks is an understatement, as his all to brief career as a bull rider (okay, once in a rodeo) goes to show. Accounts: Target and Menard Read More... »

Nic Vanyo

Project Manager

Nic Vanyo graduated from Minnesota State University Mankato with a bachelor’s degree in Management and an emphasis in Marketing. Nic has two years of merchandising experience at Target Corporate before coming over to Maximum Sales to be a Project Manager. In his free time Nic enjoys spending time with his wife Casey, friends, family, and new puppy, Seeley. He likes to travel, play video games, run around with his new puppy but also enjoys a relaxing night in with movies and popcorn. Read More... »

Kevin Weiner

Director of Sales

Kevin came to Maximum Sales with almost 18 years of sales and management experience ranging from retail store management in his younger years, to territory sales and account management in business to business, to regional, national, and executive sales and marketing management in the consumer electronics, 2-Step distribution, and dot com channels. He attributes his continued success to the relationships he has built over the years through hard work, follow-through, tenacity, and a real passion for getting things done and getting them done right. Kevin also comes to us with multiple orthopedic surgeries of one sort or another and is probably thinking about acquiring another. After all, if you're going to work hard, it only makes sense to find the time to play just as hard. In fact, you just may see him on the ski slopes, a mountain biking trail, or simply playing hard with his two children in the backyard... Read More... »

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